Beautifulpeople.com has launched what it calls a ‘virtual sperm bank’, a forum matching people who cannot have children with potential donors.
The site is relaxing its rules barring less blessed people and will allow non-members to benefit from the Beautiful Baby service.
Founder Robert Hintze said: ‘Initially, we hesitated to widen the offering to non-beautiful people. But every-one – including ugly people – would like to bring good-looking children into the world and we can’t be selfish with our attractive gene pool.’
It claims 600 babies have already been born to people who met through the site and set up the beautiful DNA bank to accelerate the process.
.The dating site styles itself as a game reserve of ‘leopards and gazelles’, compared to the ‘jungles of hippos and warthogs’ of its rivals and recently culled 5,000 members for gaining weight over Christmas.
The company will not actually handle the donation process but direct members to clinics and information on the rules for donating.
The move was about ‘responding to a demand for attractive donors’, said managing director Greg Hodge.
‘We are all more open and accommodating to attractive people and anyone would want their child to have as many advantages as possible,’ Mr Hodge added. ‘Intellect is important as well, so maybe Mensa could do a similar thing with the people on their databases,’ he suggested.