Six iconic football adverts - from Nike's secret tournament to recluse Wayne Rooney



From a star-studded three-a-side overseen by Eric Cantona to an eerie look into the future of Wayne Rooney - iconic football adverts can last longer in the memory than the tournament they were promoting

An iconic football advert can live long in the memory of supporters by giving an alternate view of their icons or even by giving supporters a taste of what it's like to be a global superstar.

From the star-studded Nike ads of the early 2000's to a medieval showpiece with Roberto Carlos and David Beckham, good football ads can be vividly remembered for more than a decade.

With fans recently comparing a 2010 look into the future of Wayne Rooney with his current style as Derby boss, Cristiano Ronaldo's return to Manchester United has brought back memories of his previous ads.

Daily Star Sport has taken a look at six of the best football commercials since the turn of the century, with several memorable offerings missing the cut due to the strength of competition.

First up is Nike's Secret Tournament from way back in 2002, which was produced to accompany the 2002 FIFA World Cup and directed by film director and Monty Python star Terry Gilliam.

With an estimated budget of £75million, 24 international footballers acted out a three-a-side tournament in a cage with Eric Cantona acting as referee from above.

Eight teams with catchy team names took part in the one-goal elimination tournament on a ship, with Nike putting on real events for the public to play in around the world.

Triple Espresso of Thierry Henry, Francesco Totti and Hidetoshi Nakata would go on to beat Os Tornados of Luis Figo, Roberto Carlos and Ronaldo in the final.

A remix of Elvis Presley's "A Little Less Conversation" accompanied the advert, with the Elvis vs. JXL single reaching Number 1 in over 20 countries.
Winner Stays

As the second part of their Risk Everything football campaign in 2014, Nike released their Winner Stays advert which included the likes of Cristiano Ronaldo, Neymar, Wayne Rooney and a host of other stars.

Opening with two youngsters and their friends ready for a park kick around, they begin to transform into the most famous players on the planet before a huge stadium forms around them.

Other famous faces included Ronaldo's former partner Irina Shayk, the late great Kobe Bryant, former UFC champions Jon Jones and Anderson Silva and even Mark Ruffalo's Incredible Hulk.

Davide Grasso, Chief Marketing Officer for Nike said: "‘Winner Stays’ taps into an experience that every young player around the world will recognise – competition with friends and the idea of playing with your heroes or pretending to be them.”
Take It to the Next Level

Nike's iconic Take It to the Next Level advert from back in 2008 was directed by Lock, Stock and Two Smoking Barrels and The Gentlemen filmmaker Guy Ritchie.

The ad gives fans a first-person insight into going from a young amateur to playing infront of 80,000 fans, having been spotted by Arsene Wenger during a Sunday League outing.

Rooney, Ronaldo, Carlos Tevez, Zlatan Ibrahimovic all feature, as do then Arsenal stars Cesc Fabregas and William Gallas as our hero makes his way to the Netherlands national side.

Pepsi - Medieval

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The golden age of Pepsi adverts was spearheaded by their Medieval offering from back in 2004, with David Beckham, Francesco Totti and Roberto Carlos all playing leading roles.

Directed by Tarsem Singh, the ad became an instant classic after putting out footballing heroes up against knights and warriors from a bygone era.

In the showpiece, Carlos smashes a free-kick into a gated container of Pepsi cans, releasing them for the public to drink while ending the threat of the invaders.

Beckham then autographs a piece of parchment for a young fan, and something should be said for the effort that went into the costume design.
Adidas Jose+10

One of the greatest adverts ever came from Adidas before the 2006 World Cup, with two young Spanish speaking lads deciding to have a kick about.

That begins the draft of some of the best footballers in the world, with Pedro picking Djibril Cisse, Zinedine Zidane, Jermain Defoe, Lionel Messi and Michel Platini.

Jose picks Kaka, David Beckham, Oliver Kahn, Franz Beckenbauer, with Frank Lampard and Arjen Robben later joining in the fun among others.

The game ends when Jose's mother calls him home for dinner, and takes his ball with him.

A simply iconic advert for the 2010 World Cup, the opening sequence shows Didier Drogba having a shot cleared off the line by Fabio Cannavaro, who then basks in his success on a TV show.

Then it's Wayne Rooney's turn to shine, as he picks up the ball in the last minute of a match before Franck Ribery intercepts a pass meant for Theo Walcott.

Rooney then imagines what might happen due to his mistake, with England fans complaining in the street and a stock market crash followed by him living alone in a caravan with a huge unkept beard.

Flashing back to the present day, Rooney sprints back to tackle Ribery, and is subsequently knighted by the Queen and later destroys Roger Federer at table tennis.

Ronaldinho and Cristiano Ronaldo then both feature with success stories of their own, with Homer Simpson making a fleeting appearance.

Daily Star Sunday